As a child he wanted to be a cartoonist/humourist/ newspaper columnist (aka professional artist).
In a big way, he ends up becoming a professional imaginator (aka advertising).
A strategy to have a profession where he could create constantly and one day, who knows, become the artist written in ambition. So it's no wonder that today he is a creative strategist.
When at the end of high school he decided to become an advertiser (after wanting to be an engineer, designer, stylist, actor... etc.) he thought: at 40 I will become an artist. A few months away from 37, who knows, he is no further from completing this long strategic plan...