It was just an anonymous and pale Sardine. It sought colour and participated
in the “Festas de Lisboa” (Lisbon Festivities). As the event’s icon, it deserved a
monumental illustration. So, I tried to create a symbiosis between the sardine
and the Santa Justa Elevator. The Santa Justa Sardine, once anonymous and
pale, now parades in colour and tradition.
Designer: Frederico Lencastre