Being a bigwig of the Lisbon nobility of the 18th century, he has exquisite
taste and language ticks, like “Oh la la!” or “Et, voilá!”, which he is always
applying. He organizes the “Salon Musical et Littéraire”, receiving guests
while reclined on a bed from the previous century, at the Chambre Bleu of
his palace in Belém.
Designer: Isabel Colher
The Sardine belongs to the PEOPLE.... As do the memories of our History.
In 2012, the Sardine aged and told a story about a feat accomplished with
the sails of the Cross of Christ, the Heroes of the Air. Sacadura Cabral and
Gago Coutinho greatly contributed to the History of aviation when crossing
the South Atlantic by air in 1922.
Designer: Miguel Amaral
It was just an anonymous and pale Sardine. It sought colour and participated
in the “Festas de Lisboa” (Lisbon Festivities). As the event’s icon, it deserved a
monumental illustration. So, I tried to create a symbiosis between the sardine
and the Santa Justa Elevator. The Santa Justa Sardine, once anonymous and
pale, now parades in colour and tradition.
Designer: Frederico Lencastre
The sardine, with its silvery blue and black hues, darker on the back and lighter on the sides and belly, is found in the northeast Atlantic and the
Mediterranean Sea, where it dwells on coastal areas, between 25 and 100 meters deep.
It undertakes migrations in large shoals that protect fish
from predators during the day, in deeper waters, and move at night-time to shallower waters
to feed on algae and small crustaceans.
It reproduces from October to April, a time when sardines
are leaner and not so tasty.
The sardine is the most popular fish in summer festivals and fairs in Portugal, as well as the main species used in the
Portuguese canning industry.
The first Sardine was not a laboratory experiment. She didn’t come out ‘all
nice and lively’ from some advertising think tank. She jumped from the fish
auction onto the scanner and turned into a serious case of communication
by an editorial design studio, Silvadesigners. Lisbon offers her the honours
of a city trademark and people painting her every year by the thousands.
The Tagus Sardine has the best view of Lisbon. From the river she sees the people,
the roofs and the Castle; she sees the bridge and the boats, and the departures and
returns that make the city live. She is a lucky Sardine – and, as Amália used to say,
She has water, she knows how to swim / I wish I were a sardine.
Designer: Sofia Fischer
The Tenório Sardine is a true portent of the Portuguese guitar. Known in the
most exclusive world of Fado for being a bon vivant, irresistibly seductive
and a confessed lover of the nightlife and “escabeche” (pickle), Tenório
oozes charm through all of his scales. And no gilt-head bream, mullet or ray
can resist his charms.
Designer: Paulo Galindro
A sassy Sardine Bride that celebrates and honours the Brides of Saint
Anthony, the “Matchmaker Saint” of Lisbon popular tradition.
Designer: Ana Gomes
Designers: Ana Gomes and Isabel Colher
Because it is of the Portuguese, father of broad seas, to want, to be able to
simply:be nothing. And be someone in a sea of people. Be a person. Flood.
Dry out. Cry. Float. Come up and dive in again. Be fished. Be gutted and
survive: the whole sea, or the empty destroyed waterfront – The whole, or its
nothing (In D. João Infante de Portugal, Message, Fernando Pessoa).
Designer: Maria Miguel
The High Tide Sardine is an allusion to deep sea fishing, symbolizing
both the lull and the storm that diminishes us. The whole of the sea
inside of a sardine.
Designer: Filipa Oliveira
Rendez-vous in Paris, Pont des arts, 16h13, the wind blows gently…
Rendez-vous in Paris, Pont des arts, 16h24, the sky becomes overcast…
Zé Povinho is now a superhero. After having courageously faced the austerity
policies, the interference of Troika and the corruption scandals, behold our
Zé is still standing. Standing tall, he shows courage and perseverance and is
ready to face all tempests with a sole purpose: to succeed. Super Zé, who is
alive inside each one of us, resists, persists and never gives up.
Designer: Ana Gomes
Inspired by the street vendors of the popular roasted chestnuts, this sardine, still sizzling, is made of tradition, filled with flavour and taste for what is ours.
Designer: Rui Fazenda
The Constellation sardine
Has the soul of an artist
Has the guts
Boasting cheerful bright colours
Wandering across Lisbon
In love with such beautiful light
That echoes throughout the city
Designer: José Serrano
Inspired by the love verses that the girls of the Minho region embroidered on handkerchiefs for their boyfriends, this sardine represents the promise of endless love. The Sweetheart Handkerchiefs are recognised by their strong colours, love symbols and spelling errors. It was a romantic allurement ritual where the sewing needles were the keyboard at that time.
Designer: Oupas! Design
Designer: Rebecca Dautremer
Patron symbol of Lisbon, St. Anthony brings in the lap the Child Jesus and bless marriages. Offers to the city a traditional party without rival, in which joy is adorned with sweet basil and the greatest figure is His Highness Dona Sardinha.
Designer: Ana Gil e António Caetanio