The Tagus Sardine has the best view of Lisbon. From the river she sees the people,
the roofs and the Castle; she sees the bridge and the boats, and the departures and
returns that make the city live. She is a lucky Sardine – and, as Amália used to say,
She has water, she knows how to swim / I wish I were a sardine.
Designer: Sofia Fischer
The Tenório Sardine is a true portent of the Portuguese guitar. Known in the
most exclusive world of Fado for being a bon vivant, irresistibly seductive
and a confessed lover of the nightlife and “escabeche” (pickle), Tenório
oozes charm through all of his scales. And no gilt-head bream, mullet or ray
can resist his charms.
Designer: Paulo Galindro
Tóni is a Sardine prone to gallantry, born as a tribute to the Lisbon hustler.
A raunchy pushy sort, with a loud mouth and fire in his belly, Tón i makes a
living out of odd jobs. Up one street, down an alleyway, he walks nimble,
with a watchful thirsty eye, while distributing flirts to the girls that pass by –
“Eh carapau” “hey mackerel!”
Designer: Vera Valentim
A sassy Sardine Bride that celebrates and honours the Brides of Saint
Anthony, the “Matchmaker Saint” of Lisbon popular tradition.
Designer: Ana Gomes
The High Tide Sardine is an allusion to deep sea fishing, symbolizing
both the lull and the storm that diminishes us. The whole of the sea
inside of a sardine.
Designer: Filipa Oliveira
Sardine! The Queen!
To promote the Sardine to Queen, giving her power and sovereignty, was
one of the goals. Of hearts, because the heart is symbolically associated with
love; in this case, for a city that smells of basil and is kissed by the Tagus.
Fish and Chips wrapped in London newspapers, the Punk, the Bank Brokers
Bowler hats, the underground and the skyline give grit, a street edge to this
London Sardine. The contrast with the Queen, Traditional fabrics and cream
tea’s served in London hotels, the Black Cab and embroidery details from the
Pearly King and Queens costumes, help sum up the real essence of London life.
Designer: Craig Wheatley
Inspired by the Miami sunset on South beach, Hawaiian shirt fabrics worn
by gangsters and the Art Deco buildings on Colins Avenue in there clashing
colours. Let’s not forget the Surf and the Surfboard designs . Pink Flamingos, neon
signs and the Pink Cadillac show Miami’s kitsch glamour that one loves so much.
Designer: Craig Wheatley
Inspired by New York graffiti, Liberty, the urban life of the big apple, jeans,
the theaters on Broadway , baseball, Wall St. and the dollar. The vibrant
lights and « bigger than life! » funk of the city give this sardine it’s flashy
colors to stand out from the rest. This sardine is street, gritty, fashion, fast,
fun and ready to party with all the colors and essence of a real New Yorker!
Designer: Craig Wheatley
Venice, masked and ready for the carnaval in the city of mystery, romance, music and drama. Inspired by renaissance frescos of the churches, Venetian textiles and lace, the canal streets and the mix of bold graphic signs this sardine glides though the water quicker than a gondola.
Designer: Craig Wheatley
Zé Povinho is now a superhero. After having courageously faced the austerity
policies, the interference of Troika and the corruption scandals, behold our
Zé is still standing. Standing tall, he shows courage and perseverance and is
ready to face all tempests with a sole purpose: to succeed. Super Zé, who is
alive inside each one of us, resists, persists and never gives up.
Designer: Ana Gomes